How to set up an Amazon SES account

Amazon SES is the most affordable & robust SMTP server with top-notch deliverability. You can send 10,000 emails for just $1 using Amazon SES. With AWS SES, you’ll get a daily sending limit of 50,000 emails/day.

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Amazon Simple Email Service (SES) is a renowned tool for sending emails, especially when you’re looking for a blend of affordability and efficiency. Whether you’re dispatching email marketing campaigns or transactional emails, SES is your go-to. This detailed guide will walk you through the nuances of setting up Amazon SES and leveraging it to its full potential.

Why Amazon SES Stands Out

• Cost-Effectiveness: One of the primary reasons businesses gravitate towards Amazon SES is its affordability. To put it in perspective, you’re charged a mere $0.10 for every 1,000 emails you dispatch.

• Top-notch Deliverability: Amazon SES promises stellar deliverability rates. This ensures that your emails don’t end up in the spam folder but reach your audience’s primary inbox.

Step-by-Step Setup of Amazon SES

  1. Logging into AWS: If you’re new to AWS, start by creating an account. Once you’re in, navigate to the SES section.
  2. Picking Your Region: Amazon SES operates across multiple regions. For the sake of this guide, we’ll illustrate using the California region.
  3. Identity Verification: Before you embark on your email sending journey, Amazon SES requires you to verify your domain or email address.
    • Navigate to ‘Verified Identities’ and opt for ‘Create Identity’.
    • If you possess a domain, select ‘Domain’. If not, you can simply verify an individual email address.
    • Input your domain and adhere to the on-screen directives to generate DNS records.

Highlight: Copying TXT and MX Records

Once you’ve initiated the domain verification process, Amazon SES will provide you with several DNS records, including TXT and MX records. These records are pivotal for domain verification and ensuring your emails are recognized as legitimate by email providers.

  • Copying Records: In the Amazon SES dashboard, under the domain verification section, you’ll find the TXT and MX records. Carefully copy these records.
  • Locating DNS Zone Editor:
  • GoDaddy: Log into your GoDaddy account. Navigate to ‘My Products’, select your domain, and then click on ‘DNS Management’. Here, you’ll find the DNS Zone Editor.
  • Hostinger: After logging into Hostinger, go to the ‘Domains’ section. Select your domain and click on ‘Manage’. Here, you’ll find the DNS Zone Editor.
  • Other Providers: If you’re using a different domain provider, a simple Google search like “DNS Zone Editor [Your Domain Provider Name]” should guide you to the respective DNS management section.
  • Pasting Records: Once you’ve located the DNS Zone Editor, you’ll need to add the TXT and MX records you copied from Amazon SES. Ensure you input these records accurately to avoid any verification issues.
  1. Configuring SMTP Settings: Post identity verification, it’s time to create your SMTP credentials.
    • Head over to ‘SMTP settings’ and select ‘Create SMTP credentials’.
    • It’s crucial to download and securely store these credentials as they’ll be pivotal when connecting Amazon SES with other platforms.
  2. Integration with Sasta Mail: If Sasta Mail is your platform of choice, integrating it with Amazon SES is a breeze.
    • Within Sasta Mail, navigate to ‘Sending Servers’.
    • Opt for ‘SMTP’ and populate the fields with the SMTP endpoint, port, and the previously downloaded credentials.
  3. Production Access Request: By default, Amazon SES operates in a ‘Sandbox’ mode, which restricts your sending capabilities.
    • To elevate your sending limits, you must request production access.
    • Here, you’ll need to furnish details about your use case and website. A pro tip: Ensure your website exudes professionalism as Amazon manually reviews these requests.


Can I use Amazon SES for receiving emails?

No, Amazon SES is primarily designed for sending emails. If you’re looking to receive emails, you’ll need to explore other AWS services or third-party solutions.

Can I use another SMTP or email provider service alongside Amazon SES?

Absolutely! Amazon SES can work in tandem with other SMTP or email provider services. This allows you to diversify your email sending strategy and leverage the strengths of multiple platforms.

How long does it take for Amazon SES to verify my domain?

Typically, domain verification with Amazon SES can take up to 24 hours. However, this duration can vary based on several factors.

Are there any limits to the number of emails I can send with Amazon SES?

Yes, there are limits, especially when you’re in the ‘Sandbox’ mode. However, once you request and receive production access, you can send up to 50,000 emails per day.

Why do I need Sasta Mail if I can use Amazon SES directly?

While Amazon SES is a powerful email sending service, Sasta Mail provides an intuitive interface and additional features that enhance the email sending experience. Here’s why you might consider using Sasta Mail with Amazon SES:

• User-Friendly Interface: Sasta Mail offers a more user-friendly dashboard, making it easier to manage email campaigns, track metrics, and maintain email lists.

• Email List Management: With Sasta Mail, you can easily segment, clean, and verify your email lists, ensuring higher deliverability rates.

• Templates & Design: Sasta Mail provides pre-designed templates and a drag-and-drop editor, allowing you to create visually appealing emails without any coding.

• Integration: Sasta Mail seamlessly integrates with Amazon SES, streamlining the email sending process and providing advanced analytics.

Is Sasta Mail a replacement for Amazon SES?

No, Sasta Mail is not a replacement but rather a complement to Amazon SES. While Amazon SES handles the actual email sending, Sasta Mail provides the tools and features to manage and optimize your email campaigns. Think of Sasta Mail as the management layer that sits on top of Amazon SES, enhancing its capabilities.

Wrapping Up

Amazon SES is a powerhouse for all email-related needs. By meticulously following the steps above, you can seamlessly set up and harness Amazon SES. Regular monitoring and list hygiene are the keys to ensuring consistently high deliverability rates. Should you have queries or need further insights, don’t hesitate to get in touch.

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About Author

Rohit Mehta is an Indian Blogger, Author and Entrepreneur. He have been in digital marketing & IT sector for over 10 years, running his own digital agency, working for thousands of clients and projects, helping them grow their business and sell products. A rich thinker and dreamer.